Copywriting
Radio Copy
Restore Hyper Wellness opened a new location in the area and was advertising services to various demographics.
They wanted different radio spots to target different demographics, but mostly it was catering to “VIP” clientele interested in wellness and longevity.
I wrote a few different spots for them. I knew the owner loved the concept of “health span” and that was the one approved. Spot 2 was slightly more egalitarian.
Spot 1: Health Span
What if “health care” isn’t just “sick care”?
At Restore Hyper Wellness in South Portland, we focus on keeping you healthy and empowering your body’s natural capabilities. With cutting-edge, proactive services such as Cryotherapy, Compression, Red Light Therapy, and Infrared Sauna you can focus on extending your health span, as well as your lifespan.
Visit Restore Hyper Wellness at 100 Gorham Rd South Portland and make a commitment to feeling better, longer.
Spot 2: Treat Yourself to a Healthier Life
Visit Restore Hyper Wellness in South Portland and experience an innovative new category of care.
Restore offers a diverse selection of cutting-edge core modalities designed to optimize your body and mind. Discover the benefits of Cryotherapy, Red Light Therapy, Infrared Sauna, and Compression all under one roof and with expert guidance.
Book your appointment now at me dot restore dot com and Treat Yourself to a Healthier Life.
Digital Marketing Copy
Here’s an example of my work writing for a Fortune 10 corporation. The copy had to go through their legal department, appeal to stakeholders, and conform to the company’s standards of voice and tone while also speaking to consumers.
This wasn’t originally going to be a video, but the team thought the format would work well, threw together a storyboard, and here we are. This digital ad had the highest engagement of the quarter. Turns out people really like Thanksgiving!
