A few UX writing challenges to give you an idea of the kind of work I do.

Scroll through and see the descriptions below for more details.

  • The Beths are in Portland, ME One of your top artists is playing on 8-23-22 [Get tix!]

    Scenario: The user is a casual music fan and (on occasion) goes to live concerts. They have a music player app on their phone.

    Challenge: Tell the user that one of their favorite bands is playing live in their town. How would you compel them to want to go?

    Headline: 30 characters max

    Body: 45 characters max

    Button: 25 characters

    “The Beths are in Portland, ME

    One of your top artists is playing on 8-23-22

    [Get tix!]”

  • Flight cancelation Dear [customer], Due to bad weather [flight #] has been canceled. We saved you a seat on the next possible flight. Visit the flight status page for details so you can get to your destination quickly and safely.

    Scenario: A traveler is in an airport waiting for the last leg of a flight home when their flight gets abruptly canceled due to bad weather.

    Challenge: Write a message from the airline app notifying them of the cancellation and what they need to do next.

    Headline: 45 characters

    Body: 175 characters max Button(s): 25 characters max

    “Flight cancelation

    Dear [customer],

    Due to bad weather [flight #] has been canceled. We saved you a seat on the next possible flight. Visit the flight status page for details so you can get to your destination quickly and safely.”

  • *Buzz* FIRE - NEARBY ROADS CLOSED Fire danger in [town]. Consider alternate routes.

    Scenario: It’s Monday. A user has just gotten into their car to drive to work. They plug their phone into the car and start driving.

    Challenge: How would you let the user know there’s a fire happening in a nearby town that is causing road closures? The effect on their commute is unknown, but there is a definite danger if the fire gets closer. How do you communicate this to them? When? Write it.

    Headline: 30 characters max

    Body: 45 characters max*Buzz*

    “FIRE - NEARBY ROADS CLOSED

    Fire danger in [town]. Consider alternate routes. “

  • Mid-season blues got you down? When life gets in the way of sports you need SportApp. You won’t miss a hot second of the action. Get real-time updates and reminders for your top teams. Get the latest scores, intense highlights, and more. Ready, set,

    Scenario: A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games.

    Challenge: Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos.

    Headline: 40 characters max

    Body: 175 characters max

    Button(s): 25 characters max

    “Mid-season blues got you down?

    When life gets in the way of sports you need SportApp. You won’t miss a hot second of the action. Get real-time updates and reminders for your top teams. Get the latest scores, intense highlights, and more. Ready, set,…

    [Go]”

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